Supima is the trademark for certified Pima cotton grown exclusively on highly controlled plantations in the US. Supremely soft and durable, Supima cotton is a guarantee of quality and purity. Known as the "cashmere of cotton's", it is grown to have incredibly long staple lengths for very high quality and durability.
Towels made with Supima cotton feel indulgently soft and are very absorbent.
Only Supima towels carry the Supima logo as a guarantee of their provenance and quality.