There's no such thing as a one-type-suits-all pillow here. Soak&Sleep pillows are available in a variety of firmnesses. Choose between soft, soft/medium, medium, medium/firm and firm pillows for the perfect place to rest your head.
How firm should you pillow be? That depends on your preference and what sort of position you sleep in. Back sleepers typically need medium softness pillows and front sleepers will find a soft pillow gives them the best night's sleep. In contrast, side sleepers need a lot of neck support and so will feel better with a firmer, deeper pillow.
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