What type of cotton do we use and what are their benefits?

Supremely soft and durable, Pima and Supima cottons are a guarantee of quality. Known as the "cashmere of cotton" they are grown to have incredibly long staple lengths for very high quality and durability. Supima is a registered trademark for Pima cotton that's grown in the US and is very tightly regulated to ensure their purity. If you buy Supima cotton you know you're buying a product of the very highest quality.

Pure cotton is just that. Fabric made with nothing but cotton. Renowned for its cool and fresh feeling, it's a very popular choice for a good night's sleep.

As an entirely natural fabric, pure cotton helps you regulate your body temperature. It does this by wicking excess moisture away from your skin preventing you from overheating while you sleep. The breathable nature of pure cotton also helps us stay cool and fresh while we sleep, so we wake up feeling fresh and ready to take on the day.

There is a variety of pure cotton weaves available such as percale, sateen and brushed cotton all of which have their distinct features. Pure cotton is also available in a range of thread counts which determine the density and smoothness of the fabric.

Not all cottons are created equal. Premium cotton fibres such as Egyptian and Pima cottons are grown in tightly controlled environments and result in a smoother, stronger fabric that lasts longer and feels more luxurious.

Pure cotton is easy to care for. Make sure you read the care label first though. Most pure cotton fabrics need nothing more than a machine wash at 30°C. They dry well in a tumble-dryer, or when left to air-dry. Lower thread-count cottons are especially good if you need to dry your bed linens inside. Able to withstand a hot iron, pure cotton can be ironed to a crisp, smooth finish for a pristine bedroom look.